All information on this site is through my own findings and is believed to be correct.  Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.

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About BOX=ART

BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.


Series box arts

1989

>Golden Axe (NA) Genesis.

>Golden Axe (EU/ JP) Mega Drive. (YY)

>Golden Axe (NA) Master System.

1990

>Golden Axe Warrior (NA) Master System.

>Golden Axe (EU) Amiga, Amstrad CPC, Atari ST, Commodore 64, ZX Spectrum,   (DP)

>Golden Axe (NA) Commodore 64, DOS.

>Golden Axe (JP) PCE-CD. (YT)

1991

>Golden Axe II (JP) Mega Drive. (JS)

>Golden Axe II (EU/ NA) Mega Drive/ Genesis. (BV)

>Ax Battler: Golden Axe Densetsu (JP) Game Gear. (JS)



1992

>Ax Battler: A Legend of Golden Axe (EU/ NA) Game Gear. (JB)

1993

>Golden Axe III (JP) Mega Drive.

1995

>Golden Axe: The Duel (JP) Saturn.

1996

>Golden Axe: The Duel (EU) Saturn.

>Golden Axe: The Duel (NA) Saturn.

2002

>Golden Axe (JP) Wonder Swan.

2008

>Golden Axe: Beast Rider (EU/NA) PS3/ Xbox 360.

Sources and further reading

>http://www.hardcoregaming101.net/goldenaxe/goldenaxe.htm

>http://segaretro.org/Golden_Axe

>Sega Mega Drive Collected Works book


Box artists

>Boris Vallejo (BV)

>Dermot Power (DP)

>Julie Bell (JB)





Related BOX=ART pages.




>Jun Satoh (JS)

>Yasushi Torisawa (YT)

>Yoshiaki Yoneshima (YY)

BOX=ART series

>Golden Axe

Japanese artwork, first published by Sega in 1989.

Designed for the EU/ JP markets.  Mega Drive version pictured.  

Also available on na.


>Debut box art.

>The box art would be heavily influenced by the popoular ‘swords and sorcery’ genre made popular by Hollywood in the 80’s, blending both western characters and eastern dragon designs.

>The North American version would be a weaker effort both styalistically and artistically.


Golden Axe by Yoshiaki Yoneshima.

Notable Golden Axe box arts.

Overview

Hacking its way on to the arcade and Sega’s home console’s in 1989, the iconic Golden Axe series would go on to inspire countless video games throughout the 90’s.



Paying obvious homage to the character Conan and Cimmerian’s world, the Golden Axe series box arts have been a great example of North American style fantasy art being produced by a variety of artists worldwide.

All box arts were produced using tradional art media other than the final game to date Golden Axe: Beast Rider with its computer art design.

Updated - 01/05/15, by Adam Gidney

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English artwork, first published by Virgin Games in 1990.

Designed for the European market.  Commodore 64 version pictured.  

Also available on Amiga, Amstrad CPC, Atari ST, ZX Spectrum.


>The European cover art employed famed comic artist Dermot Power whose CV included artworks for 2000 AD’s Slaine.    

>Slaine’s unashamed aping of Conan would make Power an excellent choice, and the box art ended up as a thoroughly European take bereft of the glamour seen in the console counterparts.

>North America’s home computer version would comically pay a rather unfortunate lip service to the Master System’s box art complete with terrible photography, replacing terrible art.



Golden Axe by Dermot Power

Peruvian/ North American artwork, first published by Sega in 1991.

Designed for the EU/ NA markets.  Genesis version pictured.  

Also available on Mega Drive.


>One of great Vallejo box arts, painted in oils and full of the high detail he was made famous for.

>The Japanese version would loose the high gloss look and instead go for a muted pastel composition.

>Boris would interestingly provide the box art for sequel, Golden Axe III, only for the game to not be released outside of Japan, and subsequently it’s box art was redone by a Japanese artist to far lesser effect.



Golden Axe II by Boris Vallejo

North American artwork, first published by Sega in 1992.

Designed for the EU/ NA markets.  Game Gear version pictured.  

Also available on na.


>Possibly Julie’s debut box art.

>See BOX=ART review HERE.


Ax Battler: A Legend of Golden Axe by Julie Bell

Japanese artwork, first published by Sega in 1991.

Designed for the Japanese market.  Game Gear version pictured.  

Also available on na.


>Jun’s second box art after Golden Axe II (JP version), Ax Battler would remove the series usual barbarian look in favor of a traditional Eastern montage.

>Artist Julie Bell’s version (below) would styalistically bring the series back on track again.


Ax Battler: A Legend of Golden Axe by Jun Satoh

North American artwork, first published by Sega in 1996.

Designed for the North American market.  Saturn version pictured.  

Also available on na.


>First and only game in the series (thus far) to recieve a unique box art for each major region.

>Box art was inspired by the Japanese flyer for arcade exclusive, Golden Axe: The Revenge of Death Adder.

Golden Axe: The Duel

Ax Battler box art review page| BOX=ART

Ax Battler review page

Boris Vallejo box art artist page| BOX=ART

Boris Vallejo artist page












Julie Bell box art artist page| BOX=ART

Julie Bell artist page