All information on this site is through my own findings and is believed to be correct.  Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.

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About BOX=ART

BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.


Microsurgeon by Michael Becker

Published by Imagic in 1982.

Designed for the North American Intellivision market.

1983

>Moonsweeper (NA) Atari 2600, Colecovision, Commodore 64, TI-99/4A

>Solar Storm (NA) Atari 2600.

>Wing War (EU/ NA) Atari 2600, Colecovision, TI-99/4A.




1982

>Atlantis (EU/ NA) Atari VCS, Atari 8-bit, Intellivision, Odyssey 2, Vic-20.

>Beauty and the Beast (NA) Intellivision.

>Cosmic Ark (NA) Atari VCS.

>Demon Attack (NA) Atari VCS, Atari 8-bit, Commodore 64, Intellivision,   Odyssey 2, PC Booter, TI-99/4A, TRS-80, Vic-20.

>Dragonfire (NA) Apple II, Atari VCS, Colecovision, Commodore 64, Intellivision.

>Microsurgeon (NA) Intellivision.

>Swords and Serpents (NA) Intellivision.


Notable Imagic box artists

>Karen Elliot

>Michael Becker

>Wendy Zeto

>Wilfred Aguilar


Related BOX=ART pages.



Sources and further reading

>http://www.intellivisionworld.com/english/news/2008_01.asp >http://atariage.com/company_page.html?CompanyID=30

>http://www.intellivisionlives.com/bluesky/games/credits/imagic.shtml

>http://gamingafter40.blogspot.co.uk/2011/05/cover-to-cover-imagic-catalog-1982-pp-1.html






Founded in 1981 by Bill Grubb, Bob Smith, Denis Koble, Jim Goldberger, Brian Dougherty, Mark Bradley and Rob Fulop, Imagic would quickly grow and develop classics such as Microsurgeon and Demon Attack for all the popular hardware's of the day.  


In 1982 Michael Becker would get the job as Imagic’s art director, and along with Jim Goldberg’s marketing group set about testing box designs on children.  It was decided to run with the foil look after a child loved it so much he tried to hide it in his lap.  

BOX=ART publisher

 >Imagic

First came Activision, then Imagic. The dawn of the 80’s bought about the rise of the independent developer and with them a new breadth in box art artistry.


It would end up being an expensive option of applying two layers of paint to get the graphical effect, but would end up as a defining feature of an Imagic product.  The main imagery for titles such as Atlantis, Dragonfire and Cosmic Ark would be a combination of built models and printed materials.


All but the Demon Attack and Star Voyager models were designed by both Michael and Wilfredo Aguilar, while prints were created by artists Karen Eliot and Wendy Zeto amongst others.


Company Full Spectrum, known for their multimedia shows, would then shoot the models on black and use the same composition and lighting techniques used on the Star Wars films.  The final image would be priced at around $2000, a vast sum for a box art at the time.


The unique look of built models coupled with the metallic box would help brand Imagic’s products, much like early Odyssey and Activision games and provide the consumer with a instantly recognisable product and mark of quality.


Imagic’s games would populate Atari’s VCS/ 2600 and Matel’s Intellivision’s machines (Imagic were Intellivisions first 3rd party developer) and the company would make a point of using the same model imagery across all hardware, but with differing graphic designs for the boxes.


The video game crash of 1983 would harm the company beyond repair and Imagic would slowly decline before going out of business in 1986.  By this time twenty four games had been produced with the rights to many of the popular titles passing to Activision.  



Dragonfire by Michael Becker

Published by Imagic in 1982.

Designed for the North American market. Intellivision version pictured. Also available on Apple II, Atari VCS, Colcovision, Commodore 64.

Moonsweeper by Michael Becker

Published by Imagic in 1983.

Designed for the North American market. Atari VCS version pictured. Also available on Colcovision, Commodore 64, TI-99/4A.

Notable box arts published by Imagic.

Demon Attack by Michael Becker

Published by Imagic in 1982.

Designed for the North American market. Atari VCS version pictured. Also available on Atari 8-bit Commodore 64, Intellivision, Odyssey 2, PC Booter, TI-99/4A, TRS-80, Vic-20.

Updated - 11/06/15, by Adam Gidney

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Solar Storm by Michael Becker

Published by Imagic in 1983.

Designed for the North American Atari 2600 market. Also available on: na.




Atlantis by Michael Becker

Published by Imagic in 1982.

Designed for the North American market. Atari VCS version pictured. Also available on Atari 8-bit, Intellivision, Odyssey 2, Vic-20.

80's gallery page| BOX=ART

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VCS/ 2600 box art page| BOX=ART