All information on this site is through my own findings and is believed to be correct.  Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.

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About BOX=ART

BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.


Due to the limited success Sega had with its previous console the SG-1000/ Master System the company would push forward with its 16bit followup almost two years before Nintendo would do also with its SNES/ Super Famicom.


Sega from the beginning had the North American market firmly in mind and the Mega Drive/ Genesis’ (MD/Gen) box arts sought western appeal from the beginning. Early Japanese designed covers such as Altered Beast (1988) and Ghouls n’ Ghosts (1989) had stong gothic and horror themes that reflected 80’s cinema in the West, and made the transition overseas unchanged.


Sega was also going after an older age group compared to Nintendo who had the pre-teen market wrapped up with it NES/ Famicom. The MD/Gen was advertised to early - mid-teenagers in America and Europe, and along with a heavy push towards endorsed sports games such as Madden Football, captured a sizable market share.

This more mature art style reflected in box art design was eptomised by the art of Boris Vallejo (Golden Axe II, Ecco the Dolphin).  


After the underwelming mascot Alex Kidd, Sega hit gold with Sonic the Hedghog in 1991. Sonic’s designer, Naoto Oshima, carried on the western appeal modeling Sonic on popular early 20th century North American cartoon characters such as Micky and Felix. Naoto’s designs would be marginally refined by artist Greg Martin (himself a Hanna Barbara illustrator) for the American release, but interestingly Europe retained the Japanese original for its.


The Mega Drives Japanese box arts would have a distinct advantage over their western counterparts in that the artwork seamlessly carried on to the back of the box. It added a wounderful panaramic look to the artworks.

   






Related BOX=ART pages.


Notable and influential Mega Drive/ Genesis box arts, 1988 - 1995.  

Please note. Box arts were exclusively for the Mega Drive/ Genesis on original release.

>Click on images below  to enlarge.


Overview

With the Mega Drive/ Genesis Sega would have its first hit machine with the aim to do what Nintendont.

Posted - 2/01/16, by Adam Gidney

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BOX=ART hardware

 >Mega Drive/ Genesis




Ghoulsnghostsbig.jpg

Ghouls ‘n Ghosts

1989

By Yuji Kaida


altered beast big.jpg

Altered Beast

1988

By Michiaki Satoh


sonic and knuckles big.jpg

Sonic & Knuckles

1994

By -


Phantasy Star IV big.jpg

Phantasy Star IV

1994

By Boris Vallejo


golden axe 2.jpg

Golden Axe II

1991

By Boris Vallejo


BlueAlmanac big.jpg

Blue Almanac

1991

By Katsuya Terada


alien-storm-big.jpg

Alien Storm

1991

By Yoshiaki Yoneshima


bare-knuckle-big.jpg

Bare Knuckle

1991

By Yoshiaki Yoneshima


curse-big.jpg

Curse

1989

By -


hardball! big.jpg

Hardball!

1991

By Julie Bell


shadow-dancer-MD-big.jpg

Shadow Dancer

1990

By Jun Satoh


Sonic 1 MD NA big.jpg

Sonic the Hedgehog

1991

By Greg Wray


sorcerian-big.jpg

Sorcerian

1990

By Hitoshi Yonada


splatterhouse3 big.jpg

Splatterhouse 3

1993

By Julie Bell


The-super-shinobi-II-JP-MD-big.jpg

The Super Shinobi II

1991

By -


final-zone-big.jpg

Final Zone

1990

By Haruhiko Mikimoto


wolfchild-big.jpg

Wolfchild

1993

By -


Sonic 1 MD EU.jpg

Sonic the Hedgehog

1991

By Naoto Oshima


mikeditka big.jpg

Mike Ditka: Ultimate Football

1991

By Boris Vallejo



X-Men-Gen-big.jpg

X-Men

1993

By -


The-hybrid-front-big.jpg

The Hybrid Front

1994

By Jun Suemi


Ecco the Dolphin review page

Ecco the dolphin box art review page| BOX=ART Boris Vallejo box art artist page| BOX=ART

Boris Vallejo artist page

Sonic the Hedgeh og series page

Sonic the Hedgehog series box art page| BOX=ART


Steel Empire big.jpg

Steel Empire

1992

By -


ecco big.jpg

Ecco the Dolphin

1992

By Boris Vallejo


ecco big.jpg

Ecco the Dolphin

1992

By Boris Vallejo


Sonic Spinball

1993

By Naoto Oshima


SonicSpinball.jpg

Fatal Rewind

1991

By Roger dean


fatal-rewind-big.jpg

Fatal Rewind

1991

By Roger dean


john-madden-football-MD-EU-big.jpg

John Madden Football

1990

By David John Rowe


kid-chameleon-big.jpg

Kid Cameleon

1992

By -


streets-of-rage-big.jpg

Streets of Rage

1991

By Greg Winters


king-colossus-big.jpg

King Colossus

1992

By Makoto Ogino


comix-zone-big.jpg

Comic Zone

1995

By Peter Morawiec


90's gallery page| BOX=ART

90’s gallery page

Categories: American artist| Comic| Fantasy| Japanese artist| Sega| Sci-fi