All information on this site is through my own findings and is believed to be correct.  Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.






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BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.

Box art by Michael O. Haire

North American artwork, first published by ScreenPlay in 1981.

Designed for the North American market. TRS-80 version pictured.

Also available on: Apple II, Atari 8-bit, Commodore 64.

A long forgotten gem from the early home-computer adventure scene.

Psychological drama The Institute would be another text-based adventure from publisher ScreenPlay and coding superstar Jyym Pearson.

Its cover by Michael O. Haire paints a freudian nightmare with delicately drawn character art that wonderfully depicts the player’s slipping into a hellish dreamlike state of madness.

Using vivid and juxtaposing pinks and yellows against black on white, The Institute leaps off the cover and mesmerises with suggestiveness.

Due to it heralding from the dawn of the home-computer scene no box was originally produced (the game came in a plastic bag, as was common of the time) and so this artwork was made available on the cover of the instruction manual.

Michael would carry on working for ScreenPlay producing covers for the company’s Warriors of Ras series (Kaiv, Ziggurat, Dunzhin, The Wylde), whilst also designing these game’s pixel art loading screens.

BOX=ART review

 >The Institute

Other notable Michael O. Haire box arts.


>Dunzhin (NA) Apple II, Atari 8-bit, Commodore 64, PC Booster, TRS-80.

If you like The Institute you’ll love…


>B-1 Nuclear Bomber (NA) Apple II, Atari 800, Commodore 64, TRS-80.

>Tanktics (NA) Apple II, Atari 8-bit, Commodore 64, TRS-80.

Sources and further reading:




Related BOX=ART pages.


>Legionnaire (NA) Apple II, Atari 8-bit, Commodore 64.

>Telengard (NA) Apple II, Atari 8-bit, Commodore 64, TRS-80.

Posted - 30/04/17, by Adam Gidney

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>Kaiv (NA) Apple II, Atari 8-bit, Commodore 64.

80's gallery page| BOX=ART

80’s gallery page

American box art page| BOX=ART

Americ as gallery page