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About BOX=ART

BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.


Box art by Tim Stamper

English artwork, first published by Ultimate Play the Game in 1984.

Designed for the European market. ZX Spectrum version pictured.

Also available on: Commodore 64.


With the 1984 European box art scene still in it’s infancy, the quality of Underwurlde’s design would instantly standout from the crude art often depicted.


After a handfull of functional but unimaginetive cover arts throughout Ultimate’s first year (1983), the venerable Saber Wulf at the the beginning of 1984 introduced a provocative and head turning style of art that sequel Underwurlde also adopted.


The change in art direction coincided with the compaines new increased price point that was physically justified by both the ‘big box’ the cassettes now came in, and the detailed instruction manual.  


This overal packaging effort was designed to discourage kids from pirating their copy, and for its time was an unusual move, that worked.


The same design was used for promoting Underwurlde in trade mags, and its non-descript layout, a lack of screen shots, along with the media shy Stampers, added to the game’s mystique and ultimate success.




BOX=ART review

 >Underwurlde

Other notable Tim Stamper box arts.

1984

>Sabre Wulf (EU) Amstrad CPC, BBC Micro, Commodore 64, ZX Spectrum.

>Knight Lore (EU) Amstrad CPC, BBC Micro, ZX Spectrum.




If you like Underwurlde you’ll love…

1980

>Hellfire Warrior (NA) Apple II, Atari 400, Commodore PET, TRS-80.

1984

>Ancipital (EU) Commodore 64.



Sources and further reading:

>https://en.wikipedia.org/wiki/Underwurlde

>https://en.wikipedia.org/wiki/Ultimate_Play_the_Game

>http://archive.org/stream/thegamesmachine-magazine-04/TheGamesMachine_04#page/n25/mode/2up


Related BOX=ART pages.


Posted - 12/09/15 by Adam Gidney

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1989

>F.O.R.T – Federation of Free Traders (EU/ NA) Amiga, Atari ST.