All information on this site is through my own findings and is believed to be correct. Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.
BOX=ART copyright ©2013 Adam Gidney. All rights reserved. Hosted by Dathorn.
BOX=ART quick menus
BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.
Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.
Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.
Related BOX=ART pages.
Updated - 18/05/15, by Adam Gidney
Notable and influential Wii box arts, 2007 - 2011.
Please note. Box arts were designed exclusively for the Wii on original release.
>Click on images below to enlarge.
By Gou Takeuchi
Another Code: R
By Taisuke Kanasaki
By Hikari Kurashima
By Takeshi Obata
Monster Hunter 3: Tri
Mario Strikers Charged
By Masanori Sato
Dead Rising: Chop Till You Drop
Super Mario Galaxy
By Masaki Yamanaka
Wario Land Shake
The Last Story
By Kimihiko Fujisaka
Sin & Punishment 2
By Yasushi Susuki
Resident Evil 4: Wii Edition
No More Heroes 2
By Yusuke Kozaki
No More Heroes
By Yusuke Kozaki
The House of the Dead: Overkill
By Tonny W.K
The Wii would be Nintendo’s golden goose and a console that epitomised the Kyoto giants long striving to challege the industry.
The Wii’s innovation appealled to all ages, genders and non-traditional gamers like never before, and building upon the already successful Nintendo DS, opened up the casual gamer market further.
The casual gamer not being as versed in, or concerned with the traditional box art tropes that appealed to young men (the gaming general), would instead have cover arts directly promoted to them. This led to a sea of socially savvy cover arts displaying middle-class, muliti-ethnic families having fun in clean and modern settings, as well as a glut of cheery caricatures resembling something off a child’s toy packaging.
The artist’s window into the games world that box arts had traditionally offered was being replaced by sterile product marketing. Advertently, Nintendo and its affiliates had tipped the scale too far towards the casuals and started to alienate some of the brand loyal fans they needed most, the hard-core gamers.
When more hard-core orientated games were produced they’d often be graphically stylised. One could argue this was down to the Wii’s lack of graphical grunt being able to produce a more realistic look, but an equally probable reason could have been the younger audience likely buying it. Box arts such as Madworld, Castlevania: Judgement, Red Steel 2 and No More Heroes would all carry adult themes but box arts promoted a cartooned/ anime look more suited to Nintendo’s target age group.
Wii box arts for cross platform games such as Call of Duty 3, Manhunt 2 and the Need for Speed: Undercover in general used the same box arts as PlayStation 3 and Xbox 360 versions. Regional variations on international releases are found on cover arts such as Zelda: Twilight Princess and Sin and Punishment: Star Successor, but on the whole the same or similar cover arts were used.
Ultimately it would be a lesson learnt the hard way by the Kyoto giant as the currently struggling Wii U has proved that the casual gamer can prove to be a fickle, disloyal and ultimately cheap gamer.